Minnesota’s native son Bob Dylan once sang that “the times they are a changing.” It’s still true and even more so when it comes to attracting and keeping truck drivers in the Minneapolis, Minnesota area.
Chances are the troubadour never envisioned what some now refer to as “millennial” truck drivers. But it’s something Bay & Bay Transportation of Minneapolis is keeping an eye on as the competition for driving talent grows even tighter.
The old ways of recruiting aren’t delivering results and won’t get loads to their destination either. We’re talking about word of mouth, job flyers, job boards, fairs, trucking schools, and printed ads to attract people to apply for those positions.
A new age calls for new tactics and the bottom line is firms like Bay & Bay must go where their future truck drivers are. It means using social networking and other digital recruitment methods to find its future workforce.
Researchers say that a majority of company drivers and owner-operators are using social media platforms like Facebook and YouTube, which are the sites of choice when it comes to creating compelling posts that might reach a place that “millennials” check several times a day.
Much has been made about the truck driver shortage and high driver turnover rates. Experts believe that digital media might be a way to create more engagement with employees. If it leads employees to feel more appreciated and respected in the workplace, it could lead to less turnover and more satisfaction overall.
Bay & Bay believes that rewarding drivers with competitive pay and benefit packages is also an important factor. We’ve got great local opportunities in Minneapolis and OTR positions available nationwide.
Learn more and find out why Bay & Bay is known as a quality driven tradition. If you’ve got the right stuff, call (888) 801-3026, or visit our web page for more details and information about how you can join our growing team in the Minneapolis area, and other parts of the country.